This is why I love advertising.
I know the people who created this brilliant idea.
They are masters. And I look up to them.

It's called the Tap Duel.
You challenge your friends to see who is more willing to pay up.
And you help thirsty children along the way.

And you can beat your friends, and even throw down a little good-hearted charitable trash talk if you want.
The best part is the children always win. {Even if you lose.}* Because it's about them anyway, right?

To find out more about the UNICEF Tap Project, go here.

*But you're not really a loser because you're still donating.

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